Pinnacle News

Want to learn more about Pinnacle solution? Keep up-to-date with the latest industry news and make sure to find us at an upcoming show.

Pinnacle Solution News

Find out the latest news about Pinnacle Solution
as well as which shows the team are attending.

Pinnacle becomes Official Betting Partner for ECS 2019
08/03/2019 - 08/03/2019
Press release
Pinnacle becomes Official Betting Partner for ECS 2019
London
Pinnacle becomes Official Betting Partner for ECS 2019
London
08/03/2019
Press release
Pinnacle has agreed a deal with FACEIT to become the Official Betting Partner of the Esports Championship Series.

London, March 4, 2019

Online bookmaker Pinnacle.com has signed a deal with the leading competitive gaming platform and esports production company FACEIT.

The announcement coincides with FACEIT revealing the 16 teams that will be invited to the Challenger Cup, which has been renamed to the Pinnacle Cup as part of the partnership.

Pinnacle will act as the Official Betting Partner for ECS throughout 2019. The partnership will include real-time odds support, and will continue throughout the Regular Season and the Finals. Pinnacle also believe this partnership will help them build on their unique content offering and bring a new level of insight to the esports community.

Marco Blume, Trading Director at Pinnacle:

“This partnership marks another major landmark in the development of esports at Pinnacle. We’ve been doing everything we can to help the esports industry grow over the last few years and working with an organisation like FACEIT will certainly help us achieve that. There are plenty of esports fans at Pinnacle and we’ve been very impressed with the work FACEIT have been doing. When this opportunity presented itself, we knew it was something we were never going to pass up."

Michele Attisani, Co-Founder & CBO of FACEIT:

“We’re excited to have Pinnacle onboard. We’re always looking for like-minded partners who are experienced in and passionate about esports, and their ongoing commitment to the ecosystem makes them the perfect partner for the new and improved ECS. ECS is the leading independent CS:GO league and we always want to work with global industry leaders such as Pinnacle to continue offering our fans the best possible experience.”

The ECS Season 7 Regular Season kicks off on March 11 with the new improved ECS format. This includes five eight-team single elimination tournaments each week and a prize pool of $25,000 per region to maintain a consistently high level of competition. The winners of the first three weeks of competition will head straight to the ECS Season 7 Finals, with the fourth spot per region filled by the team with the most overall prize money won over the five Regular Season tournaments.

About Pinnacle -Pinnacle is a respected industry leader with over 20 years experience in online betting. With an established reputation for always offering the best value and an unrivalled betting experience, Pinnacle took its first esports bet back in 2010 and has been committed to the development of the sport ever since.

About FACEIT - FACEIT is the largest global esports platform with more than 12 million users playing over 15 million online game sessions each month. The platform serves players, organizers, influencers, communities, brands and publishers who use FACEIT to create, expand and manage a highly engaged competitive community of gamers from grassroots to pro level.

FACEIT’s Game Studio and SDK allows game creators to easily integrate user-friendly esports features into their titles and develop the esports ecosystem. The company’s media division produces over 1,000 hours a year of premium esports live content and events.


For more information about Pinnacle please contact [email protected]

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Pinnacle Solution at ICE 2019
05/02/2019 - 07/02/2019
Event
Pinnacle Solution at ICE 2019
ExCeL London, England
Pinnacle Solution at ICE 2019
ExCeL London, England
05/02/2019
Event

Pinnacle Solution will be showcasing its distinguished and award winning sportsbook service at ICE London 2019.

Taking place at Excel London, from February 5-7, ICE London is the benchmark of the B2B gaming industry, with Pinnacle Solution taking residence at Stand: S3-264 for the entirety of the three day conference.

Pinnacle has been offering bettors the best value odds and an unrivalled betting experience for over 20 years. Now, Pinnacle Solution enables B2B clients to utilise Pinnacle’s industry expertise and at ICE 2019, attendees will have the chance to learn more about what Pinnacle Solution has to offer.

Whether starting from scratch, or simply refining an existing service, Pinnacle Solution gives users everything they need to build a successful sportsbook using Pinnacle’s highly skilled and experienced traders.

What's happening at ICE 2019

Welcoming a whopping 33,536 attendees in 2018, with more than 8,500 operators representing over 150 countries, ICE returns to Excel London for 2019.

Showcasing the latest in gaming tech, ICE’s large exhibition hall will host some of the biggest and most innovative names in betting, esports, bingo, sports betting and payment – to name but a few – as well treating visitors to a range of free seminars.

Brand new for 2019, ICE have re-formatted the ICE VOX Conferences, creating a completely new experience for attendees.

A series of seven conferences, taking place from February 4-6, ICE VOX gives guests the chance to immerse themselves in the very latest thinking in the betting sector.

The seven conferences are: Cybercrime and Security; eSports; International Casino Conference; Modernising Lotteries; World Regulatory Briefing, and - new for this year - Advertising and Marketing, and Artificial Intelligence.

Also helping to find the gambling companies of the future, Pitch ICE will also see selected start-ups pitch their business ideas to some of the industry’s biggest decision makers.

Why esports is the hot topic at ICE

The esports betting market is now worth an estimated $906m so it’s no surprise to hear plenty of people taking about esports as ICE approaches.

Pinnacle is widely regarded as the pioneer in esports betting having taken the first esports bet way back in 2010 – with over 15 million bets placed since.

Now offering over 30 different esports, with 8 new esports added in 2018 alone, Pinnacle hosts over 7,800 pre-match events and 2,200 live events each month – offering more than 55 unique markets to appeal to customers of all types.

This comprehensive package, combined with an unrivalled customer experience, has seen Pinnacle Solution win a host of industry recognised awards – including EGR Esports Operator of the Year 2016 & 2018, SBC eSports Bookmaker of the Year 2016 & 2017, and the GIA eSports Operator of the Year 2018.

If anyone is looking to develop their sportsbook by expanding the esports space, than a visit to see Pinnacle Solution at Stand: S3-264 is a must.

There's even more to look forward to at ICE and beyond!

Pinnacle’s CEO Paris Smith recently graced the cover of ERG Intel - outlining how Pinnacle continues to adapt and excel in an ever-changing environment. Paris will also be present at this year’s ICE and will be speaking at ICE Vox on Stricter regulatory enforcement makes consumer protection impossible. Operators must self-regulate instead and The gambling industry has run out of ideas for two reasons: 1. It is not diverse enough and 2. Regulation stifles creativity.

The London Affiliate Conference 2019 follows on from ICE between February 6 - 9 and will also take place at Excel London. Pinnacle’s specialist Affiliate team will be present at the event and will be available for meetings to discuss the company’s highly regarded affiliate scheme. Additionaly, Pinnacle’s Head of Content Marketing, Benjamin Cronin, will be on the panel for Content with your content? Why Today's Most Successful Affiliates are Those who Engage Best with Fans.

Anyone interested in a meeting with the Pinnacle Affiliate team should email [email protected]

Booth information: S3-264
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Betting on Sports - Booth L14
18/09/2018 - 21/09/2018
Event
Betting on Sports - Booth L14
London, England
Betting on Sports - Booth L14
London, England
18/09/2018
Event

Betting on Sports 2018 is a must-attend event for members of the sports & betting industries, bringing you the very best industry content with plenty of high level networking and business opportunities.

Find the Pinnacle Solution team at booth L14 for more information about the unique Pinnacle Solution offering.

Booth information: Booth L14
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World Cup Campaign
29/06/2018
Press release
World Cup Campaign
London, England
World Cup Campaign
London, England
29/06/2018
Press release
Pinnacle.com kicks off its build-up to the 2018 World Cup with two exciting campaigns.

London, May 29, 2018

Pinnacle customers have been given the chance to hit the jackpot this summer thanks to the bookmaker’s World Cup competition - The €20,000 Shoot-Out. As well as the main €20,000 prize, Pinnacle is offering up €10,000 to anyone who can answer the “Golden Goal” question.

The promotion rewards predictive skill with 10 Yes or No World Cup related questions - anyone who answers all 10 right has the chance to win €20,000. In order to win the €10,000, customers need to predict the total goals + total corners + total bookings in the 2018 World Cup.

In addition to the customer-facing competition, The Pinnacle World Cup is also taking place on Pinnacle’s Twitter feed. A series of Twitter Polls, accompanied by data-driven content based on stats from the history of the World Cup will be used to determine the best team in World Cup history.

Pinnacle have also posted The Pinnacle World Cup as an outright market with Brazil’s team from 1970 the early favourites at 4.00 and 2014 winners Germany one of the outsiders at 16.00.

Paris Smith, Pinnacle CEO said: 

“We know the 2018 World Cup is an exciting time for our customers and we wanted to make sure it’s a tournament to remember. This competition is unique and really reflects the Pinnacle brand. It isn’t based on pure luck like so many others, it’s a simple concept that will appeal to those who can make informed decisions.”

Benjamin Cronin, Pinnacle Content & Social Media Manager commented:

“These creative campaigns are evidence of our focus on customer engagement ahead of the World Cup. We want people to think about what we do and interact with the Pinnacle brand, testing their predictive skill and sparking up a debate on the best team in World Cup history is a great way to do that.”

The €20,000 Shoot-Out competition is open until June 6, while The Pinnacle World Cup will run until June 13.


For more information about Pinnacle please contact [email protected]

Follow us on Twitter - @PinnacleSports
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