Pinnacle Solution has announced a landmark deal with Danske Spil.

Under the terms of the deal, Pinnacle Solution will supply its market-leading esports product to the Danish national lottery operator. This announcement marks a major milestone in the growth of Pinnacle Solution, with its official arrival into the European market. Supplying such a prominent and respected brand like Danske Spil is testament to the quality of the Pinnacle Solution product.

Paris Smith, Pinnacle CEO said:

“We’ve always been confident that there was a gap in the market that Pinnacle Solution could fill and that it wouldn’t take us long to break into the higher reaches of the B2B sports betting industry. The fact that no one comes close to what we offer in terms of esports experience in integrity and expertise in providing profits has been the key to driving our growth over the past few years. We know we can help others take advantage of esports, but they need to understand where the value is and partner with the platform that produces. That’s definitely the case with Danske Spil, who themselves are regarded for their belief in esports.”

Marco Blume, Pinnacle Trading Director added:

“One of the main reasons we’ve seen such growth in esports at Pinnacle is our passion for esports and the belief in its ability to thrive in a sports betting environment. It was clear after our initial conversations with Danske Spil that they are on the same page as us. They’re fully aware of the potential of esports. They have a clear understanding of why our product is so unique and the value it offers. We happened to be the missing piece of the puzzle for them, and we look forward to the success that this partnership will bring.”

Jens Nielsen, Danske Spil Sports Betting Director commented:

”At Danske Spil we have prioritized esports as a focus area since we launched esports betting in early 2014. We very much look forward to our new partnership with Pinnacle Solution, a pioneer within esports betting, which will support our continued ambition of offering a modern and competitive esports offering to our clients."

This is just another step in the growth of Pinnacle Solution and deals similar to the one struck with Danske Spil won’t be too far away for Pinnacle Solution. The tireless commitment to developing our esports product and protecting the integrity of esports has helped Pinnacle Solution find a unique position within the market. While the rise of esports was already following a notable trajectory, the recent COVID-19 situation has only accelerated this growth and magnified the benefits esports betting has to offer for operators.

Get in contact to find out how Pinnacle Solution can help you build a superior sportsbook through a premium service with proven results.

Pinnacle Solution continues to strengthen the quality of its esports product through leveraging data partnerships.

The recent announcement of the partnership between Pinnacle and Abios is not only good news for Pinnacle customers, but for Pinnacle Solution partners as well. This deal is another sign that Pinnacle is committed to developing its esports betting product and cementing its position as the gold standard of esports bookmakers. Those who have already partnered with Pinnacle Solution will now be able to take their industry-leading esports product to the next level, while those who are considering adding esports betting to their product portfolio now have even more reason to partner with the leading esports betting supplier.

Risk management expertise, a comprehensive title offering and the ability to engage the esports audience through the scale of markets offered is what puts the Pinnacle Solution esports product above anything else in the industry. The enhancements to Pinnacle's already best-in-class offering shows that the impressive hold of 4% for Pinnacle Solution partners could only just be the beginning.

Pinnacle Solution's multi-award winning offering provides the most simple and straightforward way to get access to the rapidly expanding esports betting audience and the sizeable revenue stream it provides. Below is what Pinnacle’s Marco Blume and Oskar Fröberg from Abios had to say on the partnership. 

Marco Blume, Pinnacle Trading Director, said:

"A lot has changed at Pinnacle since we started trading esports over a decade ago. The industry is doing its best to catch up with odds for the biggest titles and major events now available at most bookmakers. However, there’s an important difference between simply offering odds and providing customers with a true esports betting experience. Whether it’s the quality of our odds, the number of titles and markets we offer, or the engaging content we produce, we know we're second to none. It’s no secret that we need data to continue to improve and we’re pleased to be able to take things to another level through our partnership with Abios."

Oskar Fröberg, Abios Founder and CEO, added:

"With the continued growth of esports betting, an increase in demand for reliable and well-structured data has followed, especially among top tier clients around the world. It’s therefore a natural fit for Abios to partner with Pinnacle, one of the front runners and power-houses in esports betting. Given the long esports history and reliability of the Abios and Pinnacle product offerings, both having been first movers in our respective fields, this is just the first step in what will be a long and thriving partnership."

Get in contact to find out how Pinnacle Solution can help you build a superior sportsbook through a premium service with proven results.

Pinnacle Solution is the first sportsbook service provider to offer odds on VALORANT to its clients.

On May 13, Pinnacle posted lines for the VALORANT Solary Cup. This wasn't just any normal esports market, it was the first time VALORANT odds had appeared on Pinnacle and one of the first times customers were able to bet on this new esports title anywhere online. Pinnacle now has odds for multiple VALORANT events, including the upcoming Epulze Valorant Prodigies.

The pioneer of esports betting

The ability to get odds for the VALORANT Solary Cup once again highlights the esports expertise that Pinnacle Solution has access to through Pinnacle. While the majority of operators are still finding their feet and offering basic markets across already well-established titles, Pinnacle Solution can offer something no one else can: a brand-new esports title that has already captured the attention of the global betting audience.

It is Pinnacle's connection with the esports community and the passion within the company that have allowed them to be the first to get some of the first-ever odds for a VALORANT event online. The in-depth knowledge and commitment to adding value to its customers experience provides Pinnacle Solution with the perfect testing ground for any new product launch. The response to the first VALORANT markets has been so positive that it is clear this is an opportunity that other operators will not want to miss out on.

What is VALORANT?

Pinnacle has already published several helpful articles on VALORANT to help anyone interested learn more about this new title. In the What is VALORANT? Article, Pinnacle explains

"VALORANT is a 5vs5 Character-based Tactical First-Person Shooter (FPS) developed and published by Riot Games. VALORANT takes aspect from other popular FPS titles such as Counter-Strike: Global Offensive (CS:GO), Rainbow Six: Siege and Overwatch, and blends them into a precise, consequential and highly-lethal shooter experience.

Players assume the role of "agents" within a near-future dystopian world with each having a unique set of abilities to compliment the lethal set of 17 different guns available to every player"

It is also made clear that VALORANT has the potential to break into the elite in terms of esports betting volume. This isn't just because of its similarities to one of the biggest titles in the world (CS:GO), but because of the how the game works and the efforts put in by developers to make it well suited to a betting audience.

"Competitive integrity has been a big focus for the developers of VALORANT with investments into 128-tick servers to ensure tactile and responsive gameplay when played online, graphical optimisations to provide the maximum amount of frames per second for low-end and high-end computers and a new anti-cheat system that leverages a combination of technologies including artificial intelligence to prevent cheaters"

Why partner with Pinnacle Solution?

If you want to partner with a supplier that can give you the advantage over your competitors in terms of your offering, as well as provide unrivaled risk management expertise and increase your profit potential, then Pinnacle Solution is the right choice for you.

Pinnacle Solution are excited to announce that we will be attending ICE London 2020 in order to exhibit our award-winning sportsbook and market-leading B2B services.

This year’s ICE exhibition will be running from February 4 to 6 at ExCeL London, bringing together a global network of gaming professionals across all industry types.

Pinnacle Solution will be at Stand S3-130 this year, where attendees will be able to discover and discuss what we can provide their business.

Pinnacle at ICE

As a company with a reputation for offering one of the best betting products worldwide that is also widely regarded as a prominent esports bookmaker, Pinnacle Solution is anticipating considerable attention in our services.

“The hard work never stops for Pinnacle Solution but for us, ICE signals the start of another busy year in the world of B2B,” said Pinnacle COO Jane Guan.

“We’ve established a strong base of clients since launching, but we’re constantly looking to develop our product offering and get new clients on board.”

A strong esports product

In particular, we will be utilising the first major gaming convention of 2020 to highlight our esports product offering, which has been recently developed courtesy of our immense experience and strong reputation amongst the esports betting space.

Indeed, it now features 33 esports titles, over 6,800 pre-match and 3,100 live events and 113 unique markets, an advanced and cutting-edge offering compared to the rest of the market.

“We’re confident of another big year of growth in 2020 and given the fact that no one out there can match the quality of our esports product, we firmly believe it will prove to be a key driver for us.” added Jane Guan.

B2B opportunities

Pinnacle Solution will also be at ICE to highlight our emergence in the B2B sector, where we have become established for our traditional sports offering including iFrame API and turnkey solutions.

As a proven leader in risk management with 20 years’ experience operating in sports betting with low margins, we have successfully developed our B2B operations to benefit from the high demands for risk management expertise.

What is happening at ICE?

It is estimated that over 600 solutions and 35,000 professionals from approximately 150 countries across all sectors of gaming will be attending ICE this year.

The 2020 showcase will include product and innovative technology launches, as well as talks and panel discussions from gaming industry leaders on overcoming challenges and capitalising on market opportunities.

More information on this year’s ICE is available here.